Samsung will be handing out free Gear VR headsets to anyone who pre-orders a Galaxy S7 or S7 Edge in the U.S. or UK.
Pre-orders for both flagship smartphones open on February 23 in both countries, and Samsung will also be throwing in six games – worth $50 – free-of-charge.
The company says it wants users to be able to get the most out of the Oculus-powered device, and has put together a free content bundle including "made-for-VR" titles such as Gunjack, Land's End, and Anshar Wars 2.
The Gear VR headset was recently called the "best mobile VR experience" by Facebook CEO Mark Zuckerberg, who went on to outline the company's new social virtual reality vision during his recent talk at Mobile World Congress.
The S7 will reportedly cost around $700, and will start shipping on March 11.